Matt Hepburn

Interested in having Matt as a guest on your marketing podcast?
Review his podcast one-sheet information here:

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Matt Hepburn’s Bio

Matt is the founder of The Local Law Firm Marketing Podcast. Matt has 14 years of experience in search engine optimization, focusing on technical SEO content indexation, the buyer’s journey, SEO content ideation, content strategy, and managing a content writing team.

Matt wants to bring value to the following types of shows:

  • Law Firm Marketing
  • SEO
  • Content Marketing
  • Paid Ads
  • Integrated Marketing

Let Matt know how he can bring value to your podcast audience.

Available for podcast interviews

Contact Matt Today to schedule your next podcast episode recording.

Best ways to reach out:

  • Email –support@focusvisibility.com
  • Interview Location: Remote
  • Country – United States
  • Gender – Male
  • Job Title – Founder & Podcast Host
  • Languages Spoken – English

Matt’s Company Details

Topics Matt Can Discuss

  • SEO For Beginners
  • Keyword Research
  • Keyword Intent
  • The Buyer’s Journey
  • Topical Clusters
  • Page & Post Framework
  • Topical Authority
  • Content Marketing
  • SEO Best Practices
  • Organic SEO
  • International SEO
  • Local SEO
  • Local Organic SEO
  • Technical SEO
  • On-Page SEO
  • Off-Page SEO
  • Content Indexation
  • Google Search Console
  • Cookieless Analytics
  • Page Speed
  • SEO Algorithms
  • Google’s E-E-A-T Framework
  • Google’s Helpful Content Update
  • Gaining Authority With Podcast Interviews
  • Podcast Guesting
  • Pitching Being A Podcast Guest
  • Podcast Link Building
  • Podcast Guesting & Google’s E-E-A-T Framework

Potential Interview Questions

  1. How have Local organic search results changed in 2024?
  2. How has the change in Google’s local search engine results affected lawyer directories?
  3. How has SEO changed in 2024?
  4. What is topical authority, and why is it important?
  5. Why should your content focus on the different legal topics in your area of law that you practice?
  6. What On-Page SEO best practices should you employ for law firm websites?
  7. How does internal linking support topical authority?
  8. Why is an indexation strategy critical to keyword rankings?
  9. How can marketing channels work together to improve SEO?
  10. How can you grow your law firm’s Local SEO ranking with podcast interviews?
  11. Why should your content follow your primary topical expertise?
  12. Why should lawyer pages use parent and child pages?
  13. Why is the URL hierarchy important in parent and child pages?
  14. How can Person Schema and SameAs Schema help with Google’s E-E-A-T framework?
  15. How can Educational Organization Schema and Alumni Schema help Google understand what schools a lawyer is an alumnus of?

Recent Podcast Interviews